MANCHESTER – [07.04.09] The trend in recent years towards disposable ‘fast
fashion’ is rapidly impacting on natural resources in ways that would shock many
consumers, according to new research from a leading UK-based textile testing
laboratory.The latest research from Shirley Technologies (STL), suggests that
while consumers may believe low-price apparel such as T-shirts and jeans offer a
genuine bargain, in reality, the environmental cost could be up to four times
the price of higher-quality clothing.
“A pair of ‘bargain‘ jeans may come
with a low price tag, but they come with a high environmental impact price,”
said Asif Shah of UKAS accredited Shirley Technologies. “Our research
illustrates that somebody may keep and wear a good or high quality pair of
jeans, for instance, for four times as long as they might keep low-price
jeans.
“People purposely buy ‘fast fashion‘ to wear a few times and throw
away, but in doing so they are going through raw materials four times as fast,
using four times as much water and four times as much chemicals.”
STL also
found that the increasing trend for recycling was not resonating particularly
well in the clothing sector with only 12% of textiles recycled in the UK.
Hopefully KGrace Designs will be your answer to fast fashion....stay tuned!
